A few digital executions I worked on for the "Let's Motor" campaign:

ROOFSTUDIO.COM: The roof of a MINI isn't just a roof. It's a blank canvas. A clean slate to be made your own. Personalization is a huge part of MINI culture, so the goal of the roofstudio campaign was to make customizing roofs part of that culture. Roofstudio.com was a global gallery where MINI enthusiasts could create and show off their roof designs; and find image/designs to put on their own roof for free. Images could be uploaded and instantly turned into roof graphics. Toolbox options let you design something truly original and have it posted to the ever-growing, ever-evolving gallery. One option even made it possible to download your graphic in a special format you could bring to a sign company - they in turn could transform your roofstudio.com design into a real vinyl graphic you could have applied to your MINI's roof. CLICK PLAY ON THE RIGHT FOR A DEMO.

ROOFSTUDIO BANNERS: An interactive banner campaign that supported the site and provided tools to let users create unique designs to upload into roofstudio.com. Little more here:  

http://www.welovead.com/en/works/details/296ymlqy

RALLY RACE BANNER: An interactive banner designed to build MINI awareness around southern California. This expanding banner allowed users to race against the computer or challenge friends to a MINI slot car rally race. See it in action here: 

http://www.adforum.com/award/showcase/6650193/2006/ad/6681147