There are moments in this business when the stars just align. This was one of those moments and the stars were the countless people at a small and little known agency at the time named Crispin Porter + Bogusky in Miami. After winning the prized MINI of North America account, we were ready for an all-out production frenzy for the first round of the "Let's Motor" campaign. I'll never forget Alex Bogusky sitting the creative department down in a conference room that was literally wallpapered with amazing creative work presented in the pitch. He basically said "This is what they want to produce." Everyone in that room had at least one thing on those walls. It was like kids in a candy store on South Bayshore Drive. The work would change the industry, the agency and the careers of everyone who touched it. I'm humbly grateful to have been a part of it.
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